great piece (and great job breaking down the basics of varying ad units and how they function.) what is our solve, Sean? because i want to solve this. we NEED to solve this, as a community. because, Facebook putting a “red dot” on illegitimate news is not enough. i keep telling myself “keep writing, grow your platform, make enough money so that the causes that matter most to you and i can have a pipeline of funds going directly to them, so that they receive the same amount of paid media and attention as The Rock selling muscle enhancer ads.